Full Stop. is a concept chocolate bar brand that sells chocolate catered towards people with periods. The intention of this branding was to catch the eyes of a wide audience that seeks out healthier options, even in the dessert aisle. While I wanted to cater towards those experiencing the menstrual cycle, I did not want the branding to be overly feminine like many period products can be. I aimed for a calming, natural feel in the overall brand identity, which I achieved through the colour palette as well as the organic, flowing visuals found in the logo and package design.
Shown above: Final Packaging Mockup
Shown to the left: Final Brand Style Guide
Shown below: Final Logo
Process Work
