This is an infographic that explores the many benefits of honey. The overall aim of this poster infographic was to present the information in an engaging way while also being easy to read. The imagery used in the design is meant to guide the viewer’s eye through the information from top to bottom, ensuring that each piece of content is taken in.
This social media advertisement campaign was created for the possible usage of Barrie Fire and Emergency Services. Designed to educate and inform the general public on fire safety, these three advertisements share a cohesive style and palette, creating a unified campaign for social media usage. For each advertisement, there is a Facebook story version and a Facebook post version. Advertisements one and two, shown below from top to bottom, are static advertisements, while advertisement three is an animated one. The doodle-style is made to attract a broad range of viewers, rather than something that may cater towards one specific group of people. https://abbeymaedesigns.ca/wp-content/uploads/2026/04/electrical1080x1920.mp4https://abbeymaedesigns.ca/wp-content/uploads/2026/04/electrical1080x1080.mp4
This editorial spread shines light on the water crisis that Indigenous communities across Canada are facing. On the right side of the spread is the article on the water crisis, and on the left side of the spread is an infographic that put the water crisis into numbers. The main objective of this design was to create an overall engaging editorial spread that was bold and interesting to look at, while also staying professional and respectful of the subject matter at hand. This was achieved by sticking to a limited but bold colour palette, as well as utilizing a bold sans-serif typeface for headings rather than something leaning too into the decorative side.
These concept advertisements for Booster Juice stemmed from the task of creating an advertisement for something new or already existing within a current brand. Booster Juice is a company centred around fun, healthy eating, catering towards people who live healthy, active lifestyles. The idea for this advertisement was to promote their Superfood+ smoothies while keeping that fun, active energy that Booster Juice has in all of their marketing material.
This concept magazine includes a cover, a contents spread and an article spread. The task at hand for this was to redesign an existing publication, which included taking a multi-page article and condensing it into a two-page spread. I aimed to keep the fun, sparkly vibe that Chappell Roan has built her brand on, while giving the publication a cohesive and pleasing visual identity.
Full Stop. is a concept chocolate bar brand that sells chocolate catered towards people with periods. The intention of this branding was to catch the eyes of a wide audience that seeks out healthier options, even in the dessert aisle. While I wanted to cater towards those experiencing the menstrual cycle, I did not want the branding to be overly feminine like many period products can be. I aimed for a calming, natural feel in the overall brand identity, which I achieved through the colour palette as well as the organic, flowing visuals found in the logo and package design. Shown above: Final Packaging Mockup Shown to the left: Final Brand Style Guide Shown below: Final Logo Process Work
