This social media advertisement campaign was created for the possible usage of Barrie Fire and Emergency Services. Designed to educate and inform the general public on fire safety, these three advertisements share a cohesive style and palette, creating a unified campaign for social media usage. For each advertisement, there is a Facebook story version and a Facebook post version. Advertisements one and two, shown below from top to bottom, are static advertisements, while advertisement three is an animated one. The doodle-style is made to attract a broad range of viewers, rather than something that may cater towards one specific group of people.