Concept

Concept

BFES Social Media Advertising Campaign

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This social media advertisement campaign was created for the possible usage of Barrie Fire and Emergency Services. Designed to educate and inform the general public on fire safety, these three advertisements share a cohesive style and palette, creating a unified campaign for social media usage. For each advertisement, there is a Facebook story version and a Facebook post version. Advertisements one and two, shown below from top to bottom, are static advertisements, while advertisement three is an animated one. The doodle-style is made to attract a broad range of viewers, rather than something that may cater towards one specific group of people. https://abbeymaedesigns.ca/wp-content/uploads/2026/04/electrical1080x1920.mp4https://abbeymaedesigns.ca/wp-content/uploads/2026/04/electrical1080x1080.mp4

Concept

Water Crisis Editorial with Infographic

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This editorial spread shines light on the water crisis that Indigenous communities across Canada are facing. On the right side of the spread is the article on the water crisis, and on the left side of the spread is an infographic that put the water crisis into numbers. The main objective of this design was to create an overall engaging editorial spread that was bold and interesting to look at, while also staying professional and respectful of the subject matter at hand. This was achieved by sticking to a limited but bold colour palette, as well as utilizing a bold sans-serif typeface for headings rather than something leaning too into the decorative side.

Concept

Booster Juice Concept Advertisements

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These concept advertisements for Booster Juice stemmed from the task of creating an advertisement for something new or already existing within a current brand. Booster Juice is a company centred around fun, healthy eating, catering towards people who live healthy, active lifestyles. The idea for this advertisement was to promote their Superfood+ smoothies while keeping that fun, active energy that Booster Juice has in all of their marketing material.

Concept

Concept Magazine with Cover and Spread

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This concept magazine includes a cover, a contents spread and an article spread. The task at hand for this was to redesign an existing publication, which included taking a multi-page article and condensing it into a two-page spread. I aimed to keep the fun, sparkly vibe that Chappell Roan has built her brand on, while giving the publication a cohesive and pleasing visual identity.

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