This is an infographic that explores the many benefits of honey. The overall aim of this poster infographic was to present the information in an engaging way while also being easy to read. The imagery used in the design is meant to guide the viewer’s eye through the information from top to bottom, ensuring that each piece of content is taken in.
Full Stop. is a concept chocolate bar brand that sells chocolate catered towards people with periods. The intention of this branding was to catch the eyes of a wide audience that seeks out healthier options, even in the dessert aisle. While I wanted to cater towards those experiencing the menstrual cycle, I did not want the branding to be overly feminine like many period products can be. I aimed for a calming, natural feel in the overall brand identity, which I achieved through the colour palette as well as the organic, flowing visuals found in the logo and package design. Shown above: Final Packaging Mockup Shown to the left: Final Brand Style Guide Shown below: Final Logo Process Work
